When the Berlin Wall came down in 1989, one era ended and another one began in Central and Eastern Europe. Where the older, established generation was generally taken aback by this change, the younger generation saw opportunity. From the shadows of state-controlled everything, young entrepreneurs chased ideas and created entire industries from nothing. Julita Radev was a college student in Bulgaria at the time and was one of those who created something from nothing.

 
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We all know the stories of famous people and how they realized their dreams. Beginning with this issue, we’re telling your stories of “Dream. Believe. Do.” People like you and us who had/have dreams and what they did or are doing to realize them.

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Wow, seems like ages since we last visited. In today’s “instant everything” world, it has been ages. While it was summer, it was a busy one for us. The movement we’re building is an iterative and evolutionary process – we’re learning every single day how best to share the message.

Xpelli, as you’ll remember, started with a single drawing and a belief that everyone should pursue his or her dream. Since our launch just a few months ago, we’ve learned so much about what you like (and don’t like!) and have been shaping the business literally on a daily basis.

We’ve learned that our slogan “Dream. Believe. Do.” really resonates with our fans. So, we’re doing a number of things around this message. One is that we’ll be leading discussions about “Dream. Believe. Do.” – there’s a lot for us to share with one another about pursuing one’s dreams and, together, we can encourage one another to go for it. Another is increasing this mantra’s presence across our product line. Regardless of whether your passion is mountain biking, painting or playing the Sousaphone, this slogan works and will accompany our Pellis in our drawings.

Creating, redesigning, moving forwardWe’ve also learned that a more colorful palette would be welcomed. We started with black and white art – they got us launched quickly and we could test the water to see how well Xpelli appealed to folks. We’ve taken the feedback to heart and have been reworking our designs to warm them up through color. You can see the beginnings of what we’ve been up to here and there are more designs and ideas coming every week. 

Finally, it’s time to buy more pencils as we’ve been drawing a host of new Pellis. We have dozens of new designs that will expand the reach of our message to even more instruments, hobbies, sports, passions and – wait for these – even professions. Remember, if you submit an idea for a Pelli that we haven’t come up with and if we create one, we’ll send you a free t-shirt to thank you.

We have a dream to help nudge you toward your dream. We truly appreciate your interest, support, encouragement and business. Please keep those cards and letters coming – we want Xpelli to be relevant for you.

 

Dream. Believe. Do.

Judit and Dennis

P.S. We also have our very occasional newsletter the Pelligraph with more stories and ideas for you. Sound interesting? You can sign up here.

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. - Maya Angelou

Amen.

 

Happy Little Saturday, everyone!

“Little Saturday?” you ask. “But it’s only Friday.” Exactly.

For a long time here at Xpelli, we’ve called Friday “Little Saturday”. It’s not that we’re not working – quite the opposite. We typically have the same amount of work that needs to get done before we head home for the weekend at the close of business on Friday. 

It’s an attitude.

 

We discovered that by calling Friday “Little Saturday” it changed the context of the day. Instead of Friday being the last day of the workweek, it is now the first day of the weekend – in our minds and hearts at least.

Just this subtle, mischievous change has significantly shifted our perspective of this all-important day. Just by thinking about it as the first day of the weekend, we find that the work goes a little smoother, we’re mentally more relaxed and when the whistle blows for us to turn off the lights and head out the door, we’re already starting to chill. Give it a try, see how it changes your attitude and share the magic with others! #littlesaturday

Have a great weekend!

It's said that children laugh some 300 times a day and adults laugh only 20 times a day. Why is this? Are our lives as adults so serious? Ok, clearly adult lives have grown-up issues to deal with; we have jobs and bills and need to provide for others as well as ourselves - serious issues indeed but not issues that should prevent us from enjoying ourselves. These are not issues that hold us back from enjoying the simple things in life; from laughing at life itself.

We need to take pleasure all that we do. If we're unhappy with our lives then it's time to change things. We need to get ourselves in a place that makes us happy. We control our happiness - it's not dependent on others. We make our own happiness and how we react to what life gives us is our decision.

And laugh! Mirth is a lovely word for gaiety, being jolly and laughing. We need to feel a good belly laugh daily if at all possible. Not just a wry smile or a nod of approval to something, but a laugh that starts in our toes and rumbles up through our bodies. A laugh that shakes our entire frame as we share it with the world.

What makes you laugh? How do you tap into what you find funny? Share your thoughts with us here!

“Keep your thoughts positive because your thoughts become your words. Keep your words positive because your words become your behavior. Keep your behavior positive because your behavior becomes your habits. Keep your habits positive because your habits become your values. Keep your values positive because your values become your destiny.”

-- Mohandas Karamchand Gandhi